BK Chairman and MD, Dr. Shahidzadeh, met with Public Relations and Int'l Cooperation Department staff in a year-end meeting on March 14, 2017 here in BK Headquarters.  

In the year-end meeting of PRICD staff, expressing his satisfaction with the department's performance during the 1395 Persian year, Dr. Shahidzadeh highlighted the role of public relations in promoting the bank's offerings and corporate brand, boosting customers' satisfaction and introducing the bank's activities and initiatives. Public relations builds confidence, communicates differentiators and clearly states the key messages, Dr. Shahidzadeh stated. 

Wishing the PRICD staff success and prosperity in the upcoming new year, Dr, Shahidzadeh, in his final words, added that there is no better vehicle to define the bank's brand, raise the visibility and, ultimately, increase the customer base, than public relations, which allows the bank to deliver its carefully crafted messages to target audiences in a credible manner.

The meeting was attended by Zahmatkesh, Exective Director of Management Affairs,  Liaghatvarz, PRICD Manager, deputy managers and experts, who exchanged their ideas and suggestions in a friendly atmosphere during the meeting.